Studies and data
Studies and data
We publish our measurements with their full methodology and their limits. The figures on this page are free to cite, with a link to the source.
94,5 %
2026 study: accessibility of major French e-commerce brands · 2026-07-10
Read the full study →Key figures
- 94,5 %
- of analysed sites (52 of 55) show at least one critical or serious non-conformity
- 70,9 %
- show at least one critical non-conformity, the most severe level
- 52,6/100
- average accessibility score of the analysed homepages (median: 55)
- 3 / 55
- sites only pass the analysis with no critical or serious defect
- 34
- failing elements on average per homepage (545 critical and 1,345 serious in total)
- 47 / 102
- panel sites refused the automated browser or returned an error (excluded from results)
The most frequent defects
These are not edge cases: they are the fundamentals, and they are the first obstacles affected users meet.
| Defect | Severity | Sites affected | Who is blocked |
|---|---|---|---|
| Insufficient colour contrast | Serious | 60 % | Low-vision users, reading in sunlight |
| Links without an accessible name | Serious | 60 % | Screen reader users |
| Touch targets too small | Serious | 49 % | Reduced motor skills, mobile use |
| Images without a text alternative | Critical | 40 % | Blind and low-vision users |
| Buttons without an accessible name | Critical | 25 % | Screen reader users |
| Badly structured lists | Serious | 22 % | Assistive technology navigation |
Methodology
Panel: 102 major e-commerce brands operating in France, all sectors (generalists, fashion, tech, home, beauty, food, DIY, auto, pets, toys), assembled in July 2026.
Test: each site's homepage, analysed on 10 July 2026 by our engine (real browser, automatically testable WCAG 2.x rules, axe-core engine, EN 301 549 / WCAG 2.2 level AA).
Exclusions: 47 sites were removed from the results, their page having refused the automated browser (anti-bot blocking) or returned an error at test time. The figures therefore cover the 55 sites actually analysed.
No site is named, in the study or on request: the goal is a picture of a market, not the pillorying of a brand.
Limits of the study
Automated analysis only covers part of the accessibility criteria: a complete verification requires manual testing. These figures are therefore a floor, not a ceiling. A site with no automatically detected defect is not compliant for that reason. Conversely, a detected non-conformity is not on its own proof of an infringement: the legal scope is assessed service by service. Finally, the panel covers major brands and says nothing about smaller sites.
Cite this study
Copy the exact wording, it already contains the source and the scope.
According to a July 2026 Inclaria study, 94.5% of the analysed major French e-commerce brands (52 of 55) show at least one critical or serious accessibility non-conformity on their homepage. Source: Inclaria, https://inclaria.com/en/etudes
<p>According to a July 2026 Inclaria study, 94.5% of the analysed major French e-commerce brands (52 of 55) show at least one critical or serious accessibility non-conformity on their homepage. <a href="https://inclaria.com/en/etudes">Inclaria</a></p>Reuse conditions
These figures are free to reuse, including commercially, under two conditions: cite « Inclaria » as the source and link to this page or to the full study. No prior authorisation is needed. We simply ask that a figure is not separated from its scope (« 55 sites analysed out of a 102-site panel »).
Press contact
For a comment, an additional data point or an analysis of a specific sector, write to contact@inclaria.com. We answer journalists first and can provide unpublished breakdowns of the dataset.
contact@inclaria.com