Comparisons
Accessibility overlays: what they do, and what they do not
An overlay is a script added to the site that alters the display in the visitor's browser. The underlying code does not change. That is the source of most misunderstandings, and the subject of a regulator's decision worth reading.
What the FTC established in 2025
In January 2025 the US Federal Trade Commission announced a complaint and proposed order concerning an overlay vendor, for one million dollars; the final order was approved in April 2025. It bars claiming that an automated product makes any website WCAG-compliant, or ensures that compliance over time, without evidence to support it.
That point is decisive and it does not single out one brand: it applies to every automated product, ours included. No tool, overlay or scanner, can promise compliance.
What the obligation actually requires
In Europe, the European Accessibility Act came into application on 28 June 2025 and targets the sales service: the checkout journey and the customer account, not just the shop window. Compliance is demonstrated there by an audit, a published accessibility statement, and follow-up over time, since the site changes.
An overlay produces neither the audit, nor the statement, nor the follow-up. It acts on the rendering; the obligation is about the demonstration.
A different approach
Inclaria installs nothing on your site. It analyses it from the outside, page by page, including behind a login and along the purchase journey, alerts when compliance slips, and produces the accessibility statement. What it does not do either, and this must be said: replace human testing, which remains necessary for a good share of the criteria.
Frequently asked questions
Can Inclaria replace Inclaria?
They do different jobs. Inclaria adds an overlay to the site to alter how it renders; Inclaria installs nothing and measures the site's actual state, page by page, then tracks how it changes. If you want to know where you stand and document it, Inclaria answers that. If you want to change the display without touching the code, that is not what Inclaria does.
Is an accessibility overlay enough to be compliant?
No, and that is not our opinion but a regulator's: in 2025 the US Federal Trade Commission barred claims that an automated product makes any website WCAG-compliant, or ensures that compliance over time, without evidence to support it. The rule applies to every automated tool, ours included. Compliance is demonstrated by an audit that includes human testing.
Why charge per page rather than per visit?
Because the legal obligation is about pages, not visitors. Two 200-page sites require the same remediation work whether one gets a thousand visits a month and the other a million. Traffic-based pricing charges for commercial success; page-based pricing charges for the scope actually analysed.
Comparisons
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