Industry

E-commerce

Online retail is explicitly covered by the European Accessibility Act. An inaccessible checkout shuts out customers and creates legal exposure.

Consumer-facing online stores are among the services covered by the EAA. Beyond the obligation, an accessible site widens the audience and improves conversion.

Sensitive points of a store

• Product pages: text alternatives for visuals, variants readable without relying on colour.
• Checkout: labelled forms, explicit error messages, full keyboard navigation.
• Filters and sorting: keyboard operable and announced to screen readers.
• Payment: clear fields, visible focus, no penalising time limits.

Where to start

A scan surfaces the critical issues along the purchase path. Priority goes to the screens that lead to the order, because they turn audience into revenue.