Industry

SaaS and software

A SaaS app aimed at European customers benefits from being accessible, both for compliance and to win public sector and enterprise deals.

Demanding buyers (public sector, enterprise) often require accessibility guarantees before signing. An accessible app therefore widens the addressable market.

Points to watch

• Rich components (menus, modals, tables) correctly described via WAI-ARIA.
• Full keyboard navigation and visible focus.
• Dynamic states announced to screen readers.
• Themes and contrast meeting level AA.

Building accessibility in early in the development cycle costs far less than fixing it afterwards.